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Here's another oddball Pepper fact: The period after the "Dr" went missing in 1950 when the company changed the font used to write the name. When presented in this new style, the lower case "r" consisted of a small slanted line with a dot at its upper right. Well and good, but when a period was trailed after that new-fangled "r", the period and the r's dot seemed to form a colon and alter the "r" into an "i". With the period there, "Dr. Pepper" looked like "Di: Pepper". The solution was to drop the period.
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