Art Deco experienced a decline in popularity during the late 30s and early 40s, and soon fell out of public favor.
...Art Deco slowly lost patronage in the West after reaching mass production, when it began to be derided as gaudy and presenting a false image of luxury. Eventually, the style was cut short by the austerities of World War II.
Further information from this site:
The period termed "art deco" manifested itself roughly between the two world wars, or 1920 to 1939. Many actually stretch this period back to 1900 and even as far as the late 1950's, but work of this time is generally considered to be more of an influence to the Art Deco style, or having been influenced by the style.
So the the following six and a half buildings might have been considered "gaudy" when they were constructed, and I can see that. It is also possible the designers of these structures were more influenced by Art Deco style than actually designing Art Deco buildings (that's a bit of a paradox, no?). But to my eye, looking at them some sixty-plus years later, all of these most certainly are Art Deco, at least what I perceive of as being Art Deco (based on a rudimentary understanding of its attributes).
Knapp Chevrolet Co. (1941)
"The design combines Art Moderne streamlining with an Art Deco pylon. The glass blocks in the pylon, lighted at night, mark the showroom entrance."
Apartment at 5507-5515 San Jacinto St. (c. 1947)
Dahlgren's Cabinet Shop/
Dahlgren's Furniture Studio (c. 1930, expanded 1940)
From Houston Deco:
The one-story section housed Karl Dahlgren's original cabinet shop. By the time the two-story addition was completed, he had already renamed the business Dahlgren's Furniture Studio.
the original, 1930 structure
the 1940 expansion
Peterson's Pharmacy (1940)
Kurth Building (1940)
Weiner's Dry Goods Store No. 12 (1946)
Weingarten's Big Food Market, Store No. 16 (1941)
Joseph Finger was the architect on this building, which has been altered. Ironically, Weingarten is now a name associated with the demolition of Houston's greatest Art Deco treasures. Let's hope they stay away from this former business location of theirs!
Other Art Deco sites: